Typhoo Art Prints
Problem:
You lose up to 40% of your taste buds in the sky.
Solution:
Umami (Tomatos) tastes better at 30,000ft, so the drink does too.
My involvement:
Early strategic stages were developed in collaboration with PJ Forooshani. Creative direction and execution beyond that were led by me.
Deliverables:
• Print Artwork
• Mascot
• Creative Development
Research & Rationale
Umami, especially tomato-based flavour, holds intensity better than sweet or salty tastes, making it ideal for air travel. Every visual decision responds to how flavour behaves in flight, not how drinks are branded on the ground.
Design & Deliverables
A premium system built to scale across inflight touchpoints
