SCI-MX x Davide Sanclimenti
Problem:
A launch event is weeks away.
Solution:
Devise a creative direction around a Love Island heartthrob.
My involvement:
Retouching, creative direction and execution were led by me, with collaboration from brand managers.
Deliverables:
• Creative Direction
• Retouched Photos
• Print Artwork
• Window Dressing
Research & Moodboard
Rare occasion where none of this was necessary, nor did we have time for. In just weeks we had to fit out IceTank Studio in London with our products and imagery. I knew what images from a recent shoot I wanted to use. My goal was to darken the background, bring out the shine and highlights and use these pictures as base for a classy window dressing graphic.
Design & Deliverables
I delivered 10 retouched images and full window dressing including light design and cutaways.
