Sporebrew RTD

Problem:

Customers want a way to have their favourite brews whenever they like.

Solution:

Create ready-to-drink bottles to meet the demand.

My involvement:

Creative direction, AI rendering, retouching and execution were led exclusively by me.

Research & Moodboard

Rare occasion where none of this was necessary, nor did we have time for. In just weeks we had to fit out IceTank Studio in London with our products and imagery. I knew what images from a recent shoot I wanted to use. My goal was to darken the background, bring out the shine and highlights and use these pictures as base for a classy window dressing graphic.

Deliverables:

• Creative Direction

• AI rendering

Design & Deliverables

I delivered 10 retouched images and full window dressing including light design and cutaways.