Typhoo Art Prints
Problem:
Typhoo needed fun and cheeky art for their tea packing plant.
Solution:
A style that connects their heritage to modern colloquialisms and sensibilities.
My involvement:
Planning, creative direction and execution were led exclusively by me.
Deliverables:
• Print Artwork
• Mascot
• Creative Development
Research & Moodboard
Typhoo’s style was simple and graphical, I searched for inspiration that matched that but kept a fun and relaxed tone.
Design & Deliverables
I delivered multiple illustrations of which three were selected, plus a sign for The Plant, Typhoo’s tea packing factory.
Further explorations
More illustrations, colourways and typographic ideas were explored.
